DUNE
Bucharest – Romania
Created on May 2025
In the middle of the city of Bucharest, lies a space where adventure and taste mix, here at DUNE we’ll go for a bumpy ride of different flavors.
CHALLENGE
The mix of two different usages of space in one without any of them interfering on the other’s comfort of usage is essential, a coffee shop is meant to be serene and calm, with minimal movement inside the space.
The brand should convey the essence of what they do, delicious cafe products combining it with an experience of driving RC cars with tracks built purposely for the brand, letting your kids enjoy the fun while you sip your macchiato in peace.
CONCEPT
The design concept is to merge the activity (RC cars) into the brand’s defining character, visually expressed with the logo design, as the car makes the lettering a ramp of dune, creating a visual flight, defines the taste & the feeling as its focused mainly towards kids and enthusiasts.
The brand also is premium-aware of the customers settings, as finding a table to sip your coffee at ease is a standard, though the brand loves groups and families more to share the great fun together.
SOLUTION
The design focused mainly on showing the intimacy of groups having fun, small kids & adults alike enjoying their time in this space.
The warm & sandy/brownish color gradient of the brand gives a cozy relaxed feeling, not total chaos like games rooms and not totally romantic either, a balanced palette reflects (coffee & dunes) that makes the experience even more interesting, the feeling of one family is always the global anchor point in designing the brand aspects, and it made the brand today, one of Cortoceni (a well known bairro) main spots.
