ROYAL SPOT
Riyadh – KSA
Created on June 2025
Hospitality at the Arab world is different, its rich and generous, now its refined more than ever with next level of luxury, you’ll experience the vibe of true Saudi Arabia.
CHALLENGE
Creating a high-end hospitality project requires a well studied positioning strategy as this sector is extremely competitive, with many established brands that created trust overtime, the penetration strategy should be precise and effective, and in deed it’s our goal for ROYAL SPOT brand to be the leading one in this area.
CONCEPT
Luxury or high-end brands are treated differently, as these brands require an identity that will attract the targeted segment (high-income individuals or groups), it should convey the feeling of a high-end entity through an elegant design & the extreme attention to details.
The logo design is minimal with a Royal feeling typography design, which is the main typography for all the main RS headlines or main texts.
The concept of the icon is a merge of both concepts Luxury & Hospitality (referred to the oval shapes) as the oval was a selected shape of Royal social rooms in most royal palaces throughout the history.
SOLUTION
Building luxury comes from the experience, a feeling attached to the brand that can’t be found anywhere.
Positioning our work to enhance the experience of the brand’s services by attention to details & preserving a welcoming setting, giving a luxury treatment without the tension that comes with it, everything starts with your number, the access key to all the services, attached to an easy digital experience and services on the spot.
Once you have a number, then your experience will be personalized to that specific number, and you can grow your number’s value by becoming a member, eventually unlocking further experiences.
